Trust & Safety

Effective: July 15, 2023

Our Commitment to Trust and Safety

At Suav, nothing is more important than the safety of our community and the trust of our users. Our core values, such as inclusivity and freedom of expression, are only possible when our platform maintains its safety and integrity and can be trusted by our users, as well as our business and content partners. We remain steadfast in our commitment to eliminating illegal content, including non-consensual intimate material. Every online platform shares this responsibility, and it requires collective action, cooperation, and constant vigilance.

As we progress, we have been deploying many measures to protect our platform from illegal and abusive content. We are continually improving our Trust and Safety policies to better identify, remove, review, and report illegal material, both before being made available on our platforms and once reported to us. While leading non-profit and advocacy groups recognize that our efforts have been effective, we understand that our efforts must be ongoing and always strive to innovate.

We also took additional steps to further protect our community, including banning content downloads and restricting the ability to upload to verified uploaders only. We continue to build upon our verification and moderation efforts through tools, technology, and partnerships, as they become available.

Members of our Trusted Community, which now includes non-profit organizations, may alert us of potential non-consensual content. Suav users may also alert us to potentially abusive material by reporting content that may be illegal or otherwise violate our Terms of Service. All reviews are kept confidential, and all content that is brought to our attention by users through these means.

  1. Verified Service Providers

    Only verified service providers may upload content to Suav.

    Who are "Verified ?"

    Verified service providers include the following groups:

    • Verified stylists within the Community
    • Verified Studios within our Hub

    How Can Service Providers Get Verified?

    Our Business Partners maintain proof of ID, age and consent for all stylists who are featured in content uploaded to Suav.

  2. Content Moderation

    We use a combination of automated tools, artificial intelligence, and human review to help protect our community from illegal content. While all content is reviewed prior to going live on the platform, we also have additional layers of moderation, which audit our live sites by proactively sweeping content already uploaded for potential violations and identifying any breakdowns in the moderation process that could allow a piece of content that violates our Terms of Service to be available on our platform.

    Additionally, while our list of banned keywords on Suav is already extensive, we continue to ban new keywords on an ongoing basis. We also regularly monitor search terms within the platform for increases in phrasing that attempt to bypass the safeguards in place and adapt our banned keywords accordingly.

    Suav's content moderation process includes an extensive team of human moderators dedicated to manually reviewing every single upload before it is published, a thorough system for flagging, reviewing, and removing illegal material, parental controls, and the utilization of a variety of automated detection technologies for known and previously identified, or potentially inappropriate content. These technologies include:

    • Google Content Safety API: Google's artificial intelligence tool that helps detect illegal imagery.
    • MediaWise: Digital media software that scans any new uploads for potential matches to unauthorized materials to protect against banned videos being re-uploaded to the platform.
    • Age Estimation: We utilize age estimation capabilities to analyze content uploaded to our platform using a combination of internal proprietary software and external technology.
    • Watermark Detection Service: We utilize internal proprietary technology to detect watermarks identified in violative content to assist in identifying and removing new or related uploads.
  3. Transparency Reporting

    Our Transparency on these topics enables the public to better understand not only how we strive to keep our platform safe, but how we as a company are actively contributing to the fight against illegal content. These reports expand on our proactive and defensive strategies to prevent, detect, and remove illegal content, as well as content moderation results for the respective year.

    Much like Facebook, Instagram, Twitter and other tech platforms, Suav seeks to be fully transparent about the data pertaining to violative content uploads and the quantitative results of our Trust and Safety efforts to prevent such material from appearing on our platform. We take pride in the fact that we are the first beauty platform to work with dedicated security experts in-house. We will continue to anticipate challenges on a daily basis.

  4. Contact Us

    If you have any questions or concerns about our Trust & Safety policies, please contact us at [email protected].

Suav Beauty